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Acquisition of three media brands by MBI from the Insight division of Wilmington plc

Company Description: MBI owns a digitally-led portfolio of subscription-based brands offering insight to key decision-makers and creatives in the media industries.
Instructed by: Media Business Insight
Size: n/d

MBI Acquires Wilmington's Media Brands

Media Business Insight Ltd (“MBI”), the company behind leading TV and film brands Broadcast and Screen, has acquired three media database brands from the Insight division of Wilmington plc.  WKCF advised MBI on the acquisition. 

The acquisition includes film and TV online directory products, The Knowledge, which covers UK film and TV production, along with KFTV which covers international production in film, TV and commercials.

Production Intelligence, a subscription product that includes key information on more than 6,000 film and TV shows being made in the UK and the companies responsible for them, is also included in the deal.

Together the three brands include listings on more than 35,000 companies and 90,000 individuals working in the global media industry.

The deal will see Media Business Insight combine the new products under one media operation along with its existing brands Broadcast, Screen International, shots and the advertising and media data base brands Account List File (ALF) and British Rates and Data (BRAD).

The acquisition comes six months after MBI was spun out of the Top Right Group of companies in a management buyout led by MBI’s chief executive Conor Dignam and other key managers in the business. The buyout was backed by Mobeus Venture Equity Partners.

“With the addition of these brands we are building on MBI’s position of providing essential information for anyone who works in or follows what is happening in the global media sector”, said Dignam.

“We see strong synergies with our current brands and this acquisition puts us in a unique position in terms of the data and information we provide to key parts of the global creative economy.”

The data and information from the newly acquired brands will also support the launch of a new exhibition, the Media Production Show. The latter is taking place in London in June 2016 and will showcase British creative production and the technology behind it.

A team of nine staff will be transferring to MBI’s London offices as part of the transaction.

Mobeus’ board representative, Bob Henry said “The rationale behind the original MBO was that management would make judicious investments, both organic and via acquisition, to create long-term value. This is one step in the strategy to consolidate further the company’s dominant market position.”

To see more of our lead advisory history, please visit our recent deals page. 

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