Inflexion completes double buyout

Transaction Headlines

WKCF provided due diligence services to Energy Helpline (“EHL”) and UK Web Media (“UKWM”) that supported the simultaneous buyout of both companies by Inflexion Private Equity (“Inflexion”) through the creation of Comparison Technologies, a new multi-channel price comparison enabler, specialising in energy, broadband, TV and telephone.

Business Overview

EHL is a price comparison tool for the electricity and gas sectors. It operates in both the direct and affiliate channels via on and off-line customer conversion. UKWM is a marketing solutions and price comparison business, operating a number of price comparison websites which help customers to compare and switch a range of home services focused on TV and telephony.

Both companies were founded in 2002 and have been established as industry leaders in their respective fields. The combined group will benefit from sharing the expertise of both management teams, with growth expected to far exceed the impressive levels achieved by each company individually.


The investment by Inflexion and the support they provide will help to create a distinctive comparison business that enables more consumers to save money and receive better service on every day home service products


Commenting on the deal, Paul Green (CEO, Comparison Technologies Limited) remarked: 

“I am really excited about this opportunity to grow our two businesses faster than before. We plan to build on the strengths of both EHL and UKWM to create a distinctive home service comparison business that will enable more consumers to save money and receive better service on products that families use every day. During the project to create this exciting opportunity, we relied on support from WKCF to provide insight and due diligence on the two businesses. This contribution was invaluable in helping us to succeed.”

If you have any questions in relation to this deal or the sector, please contact:

Dan Nixon
T: 020 7234 3403
Craig Dallender
T: 020 7234 3403

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